Bose Corporation

The Bose brand is well known to all lovers of good sound. The new presentation kit is intended to visualise the high quality of Bose products, while at the same time consistently pursuing the idea of sustainability. This is why MBA was chosen. The requirement was to create a booth in the company's corporate design that looks appealing and yet is modular. Because if the elements can be used several times, it is not only sustainable but also economically interesting in the long run.

On the one hand, the design is based on the slant of the Bose logo. On the other hand, the use of stringent, horizontal joints in the wall design creates the necessary clarity and qualitative relationship to the high product standards of Bose.

All the components of the presentation stand are developed on the basis of these two basic elements 'slant' and 'horizontal': Walls, room sequences, presentation counter, info counter, graphic surfaces, media surfaces, light pole. The required real vehicles will be integrated into the stand and, like all construction components, will stand on a concrete-like floor of high quality and strong visual presence. In addition, the white-grey colour concept creates a significant and distinct Bose world.

The completely modular and sustainable construction based on the Mila-wall Series 100 allows for adaptation to the most diverse spatial situations at the respective customer's premises, where Bose may present itself.

Exhibition stand with individualized Mila-wall modules
Detail of an exhibition stand with individualized Mila-wall modules

For Bose's exhibition stand, individualised Mila-wall wall modules with a cassette look (1.20 x 2.50 m) and matching floor modules (1.20 x 1.20 m) were used, all surfaces adapted to Bose's corporate design.

The floor modules are framed by stainless steel edges with no visible screw connection, and flexibly placeable LED light modules are used on the upper wall edges to illuminate exhibits and wall surfaces. The furniture is also in Bose design and offers storage space and brochure displays.

Furniture of a fair trade stand with Mila-wall modules
Mila-wall wall-to-floor connection in a trade fair stand
View Mila-wall construction of exhibition stand