Möbel Rieger Esslingen

Möbel Rieger Esslingen

Larger furniture stores generally make use of larger open areas right at the front of the store to promote product specials and showcase weekly sales. Changes in a store’s layout to accommodate this can be costly due to increased labor, added costs for material, and disruption to the sales area.  Additionally, distractions like these to redesign the store’s appearance negatively affect the shopper’s overall experience.

Rieger Furniture, one of the largest retail companies for interior furnishings in Baden-Wuerttemberg, recently opened a new flagship store located in Esslingen. As part of a test installation for the promotional and sale items, MBA had the opportunity to install 2 monolithic structures (Mila-wall series 100, 3m high, 3m wide, 0,5m deep) in the store.

The results:
The construction, incl. lighting was completed one morning in 3 hours, with minimal disruption to the store’s shopper activity. According to the Purchasing Manager, they have “never sold so many carpets directly from the walls before.” For the new building in Heilbronn, MBA Mila-wall is already being planned for promotions and for specially advertised products..

Möbel Rieger in Esslingen IMG 1

Möbel Rieger in Esslingen IMG 2

Möbel Rieger in Esslingen IMG 3

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Möbel Rieger in Esslingen IMG 5

Möbel Rieger in Esslingen IMG 6

Möbel Rieger in Esslingen IMG 7

Möbel Rieger in Esslingen IMG 8

Modules and features

  • Wall modules series 100
  • Height 3, 0 m